Rent the Runway is the first rental platform for designer fashion. Think of it as Netflix for your closet.
Rent the Runway is disrupting the fashion industry by creating an entirely new way to access fashion. Rental makes luxury convenient, flexible and sustainable in a way it never was before. The rebellious nature of the business is reflected in the brand personality, using campaigns and content to offer a new take on getting dressed.
Fall 2018 Campaign
“Own the Moment. Rent the Outfit.”
The Fall 2018 campaign came to life in an editorial look book, video and digital content across web, app, social and paid advertising.
