Comme Si’s design philosophy harmonizes form and function to reimagine details of the modern woman’s wardrobe. The brand began with a collection of trouser socks in silk, cotton and wool, each hand-finished in Italy. It has since expanded to boxer shorts designed from the female perspective. Comme Si’s brand storytelling focuses on grounding the products in heritage, craftsmanship and style.

Brand Positioning & Messaging

The Comme Si woman views her closet as a collection of everyday objet d’art. The positioning, messaging and content strategies are designed to resonate with this elevated customer target, bringing luxury to every detail of the brand’s personality.

Product Expansion Campaign

Comme Si’s “Chapter II” campaign introduced La Boxer Classica, the first collection expanding beyond socks. The campaign narrative fused brand and product storytelling, focusing on Comme Si’s fresh take on the men’s loungewear essential (this time designed with women in mind).